Will they lobby for laws that prohibit Linux or make it difficult to install? What actions might they take in the future?

  • humanoidchaos@lemmy.cif.su
    link
    fedilink
    arrow-up
    2
    ·
    4 days ago

    I’d wager they have enough resources to stave it off for as long as possible, and when they can’t do that anymore they will have a strategy for making money off of their “services” in the linux space.

    Microsoft is part of the cabal at this point. Businesses give it money because they’re expected to.

  • eelectricshock@lemmy.world
    link
    fedilink
    arrow-up
    1
    ·
    edit-2
    4 days ago

    All out street warfare against Linux users! They’ll be arming their army with AI laser guided missiles! The backdoored AI drones!

  • Wispy2891@lemmy.world
    link
    fedilink
    arrow-up
    7
    ·
    6 days ago

    Maybe requiring locking bootloader “for safety” on desktop computers if they want to run windows 12

    • gian @lemmy.grys.it
      link
      fedilink
      English
      arrow-up
      1
      ·
      6 days ago

      Not an option, at this point a somewhat big part of the people don’t want to run windows 12 so do not care.
      And vendors who agree could simply see they sells down since a, at this point large enough, percentage of the buyer prefer someone who don’t agree.

  • hornedfiend@sopuli.xyz
    link
    fedilink
    arrow-up
    3
    ·
    6 days ago

    Add more spyware, isn’t that the de facto mentality of Microsoft? Add more spyware so they can force you to buy more crap, al for the “greater good”. Oh yeah, and most likely try and take over secureboot with some Microsoft crap allowed only, “for to protect the children”.

  • melroy@kbin.melroy.org
    link
    fedilink
    arrow-up
    66
    arrow-down
    2
    ·
    8 days ago

    I believe they just don’t care, since not only is Windows not very profitable anymore, the real money is at businesses. So as long as they sell licenses to businesses (business laptops, etc), but also GitHub Enterprise (yes, Micro$oft also owns GitHub) Microsoft earns enough money that way. And also think cloud (Azure)…

    My guess is therefor that the focus on Windows isn’t that big anymore. I just hope more companies and gaming devs/publishes also push native binaries towards Linux.

    • audaxdreik@pawb.social
      link
      fedilink
      arrow-up
      28
      arrow-down
      1
      ·
      8 days ago

      not only is Windows not very profitable anymore, the real money is at businesses.

      Hear me out, this is exactly why they care. Windows as a product isn’t profitable anymore, but as a market share it is. Apple has always enjoyed their locked down ecosystem and Google is trying to completely block side loading on devices we already largely don’t have control over the bootloader. It’s no secret Microsoft has been seething with jealousy for years.

      https://gs.statcounter.com/os-market-share/desktop/worldwide

      You’re a soulless corporate ghoul, how do you make those numbers work for you? Why do you think they have the absolute gall to tell you to throw your computer out and get one that supports TPM 2.0? Why do you think there are still so many people willing or not that will swallow that bitter pill that’s Windows 11?

      I’m not trying to call you out in particular here or anything, but I think it’s foolish to assume they don’t

      • humanoidchaos@lemmy.cif.su
        link
        fedilink
        arrow-up
        2
        ·
        4 days ago

        I agree with you.

        Everyone who is saying that windows isn’t profitable or no longer an important part of microsoft’s business strategy is just a parrot succumbing to the snowball effect.

      • Abrinoxus@lemmy.today
        link
        fedilink
        arrow-up
        1
        ·
        6 days ago

        Yes, i bet they also think what is used by most people permeates upward i.e. if most use win as young companies will pivot to win for work.

    • jokeyrhyme@lemmy.ml
      link
      fedilink
      English
      arrow-up
      5
      ·
      8 days ago

      Agreed

      I think Windows is primarily a development environment for Xbox, just as macOS is primarily a development environment for iOS Everything else of value from Microsoft is available via the web/cloud (even Office)

      Eventually, Microsoft might even decide that it’s more profitable to abandon Windows completely

  • frongt@lemmy.zip
    link
    fedilink
    arrow-up
    50
    ·
    edit-2
    8 days ago

    Embrace, extend, extinguish.

    SQL Server runs on Linux. Azure supports Linux. The next step is to extend into their own distro, get everyone using it, then drop support for mainstream Linux.

    Will it work? Maybe. They’ll have to make Microsoft Linux more attractive than Debian and Red Hat.

  • daniskarma@lemmy.dbzer0.com
    link
    fedilink
    arrow-up
    38
    arrow-down
    1
    ·
    8 days ago

    Microsoft already lost the home OS battle when people switch their main devices to smartphones with iOS or Android.

  • audaxdreik@pawb.social
    link
    fedilink
    English
    arrow-up
    28
    arrow-down
    2
    ·
    8 days ago

    Some others have already said the “embrace, extend, extinguish” but here’s my take on it. Pair it with Secure Boot and TPM 2.0

    • Embrace: Secure Boot can already work with Linux, how lucky! This gives them not exactly control, but authoritative denial over your boot process and hardware.
    • Extend: This is the part that remains to be seen. If they feel threatened enough by the shift in the gaming landscape, mind you not over losing out on sales or the hearts of gamers or anything, but again control, they may begin to make Linux offerings. A concession to allow an honest to god, thick Office client on Linux would certainly appeal to some. Adobe gets in on that action to back them up with Photoshop and Activision with Call of Duty, etc.
    • Extinguish: TPM 2.0. One of the less talked about features of this is remote attestation (“Remote attestation allows changes to the user’s computer to be detected by authorized parties. For example, software companies can identify unauthorized changes to software, including users modifying their software to circumvent commercial digital rights restrictions.” - DRM). We’re already seeing this with CoD on Windows. They’ll allow you to run much requested Windows software on Linux, even provide direct support possibly, but at the cost of not precisely control but authoritative denial. Which still works out to be control in most ways since if you want to use the software and they are to remotely attest, they can also insist that part of that attestation is you running some sort of telemetry or not running software they disagree with.

    The reason I think this route is highly likely is because it plays well with uninformed consumers. To the untrained eye it looks like they’re giving ground and actually allowing for broader support of their software while effectively gaining control over the environment once again and removing the biggest benefits of running FOSS on your system.

    • Random Dent@lemmy.ml
      link
      fedilink
      English
      arrow-up
      9
      ·
      8 days ago

      Also worth noting that they own Github, which puts them in a position to disrupt a huge amount of Linux infrastructure if they ever feel like it. They might also pull some weird move like trying to buy Canonical or something like that.

      • audaxdreik@pawb.social
        link
        fedilink
        English
        arrow-up
        5
        ·
        8 days ago

        This is a good point. I’ve been trying to make it clear in a lot of my predictions that Microsoft doesn’t want or even need full control, just enough. They don’t even need to do anything particular here other than continue to manage github with their current level of incompetence.

        Was trying to source an article here, wasn’t there just an outage or some other major issue a few days ago? Anyways …

  • mycodesucks@lemmy.world
    link
    fedilink
    arrow-up
    24
    ·
    edit-2
    8 days ago

    Exactly what they’re doing right now. What cable companies did. What every dominant business does when something better starts to eat their lunch.

    Become increasingly abusive and scummy towards the customers who are left, because they’re either too deeply ingrained, spineless or lazy to change and they’ve already self-selected.

  • James R Kirk@startrek.website
    link
    fedilink
    English
    arrow-up
    22
    arrow-down
    1
    ·
    8 days ago

    Windows is only 12% of Microsoft’s revenue, and between Mac, Linux and ChromeOS, it really doesn’t have a monopoly anymore on desktop (about 70%). On top of that, desktop usage in general is decreasing, and is already less than 50% of all web traffic.

    What I’m saying is that I think it’s safe to say something else will likely “kill” Windows long before Linux ever becomes a serious threat to it.

    • Buffalox@lemmy.world
      link
      fedilink
      arrow-up
      15
      arrow-down
      1
      ·
      8 days ago

      Windows is only 12% of Microsoft’s revenue

      That may be true, but a lot of their profits build on that Windows monopoly. I wouldn’t be surprised if about 80% of their profits depend on Windows.

        • Buffalox@lemmy.world
          link
          fedilink
          arrow-up
          8
          arrow-down
          2
          ·
          edit-2
          8 days ago

          Thanks for the chart. 👍
          Tomato tomato.
          I wrote profits, and from the chart you show, clearly above 50% of their revenue is from Windows and derived products.
          Last I heard the profit margin for Windows and Office was around 90%, AFAIK by far the highest of the business. So I’m pretty sure that combined with Server products Search and the part of gaming that is on Windows, it will be very close to 80% of the profits.

    • gian @lemmy.grys.it
      link
      fedilink
      English
      arrow-up
      6
      ·
      7 days ago

      Which in the precise moment when Linux is a serious threat is not possible since there is no assurance that the hardware vendors would accept, given they now have an alternative.

    • nasi_goreng@lemmy.zip
      link
      fedilink
      arrow-up
      2
      arrow-down
      1
      ·
      7 days ago

      They cannot do that to every manufacturer, as most of countries are incentivized to not dependent on American or any foreign product.

      I can see China or European manufacturer will slowly move from Windows. At least China already learning the hard way from Android-Huawei relationship.

  • Ferk@lemmy.ml
    link
    fedilink
    arrow-up
    17
    ·
    edit-2
    7 days ago

    The desktop has been losing market for a while. I feel Windows is already under serious threat (if not already in the minority) when you think about all the devices that mainstream audiences orbit around (phones, tablets, portable consoles, etc), often using the Linux kernel. Only about a third of most website traffic comes from desktops.

    Many of the people who frequently use Windows desktop do so because of their job, and often avoid using it outside of work as much as possible, since it feels like… well, work.

    Microsoft has been desperately trying to appeal to those other bigger sectors of the pie and has failed every time.

    PC Gaming was one sector they had advantage on, yet that has already started to crumble thanks to Valve. I feel that MS will just try to push for integrating their xbox with Windows OS more and more…

    I feel it’s a battle with many fronts, since PCs have many uses… so MS is likely to run their typical spiel: copy what the competition are doing and try to centralize/integrate it with their OS in a way that gives them an advantage, as they are famous for doing.

    Another sector they can do this is with the WSL (Windows Subsystem for Linux)… they could turn Windows into a frontend for running Linux apps… so if Linux apps became popular, they could try to advertise Windows as the “best” way to run Linux software without losing the full first party support of legacy Windows software.

  • schnurrito@discuss.tchncs.de
    link
    fedilink
    arrow-up
    16
    ·
    7 days ago

    MS already doesn’t have a monopoly in any meaningful sense anymore.

    Windows isn’t the main way Microsoft makes money anymore anyway…

    • pineapple@lemmy.ml
      link
      fedilink
      English
      arrow-up
      5
      ·
      6 days ago

      They might not make much money from windows but it’s still a very important point of control. If they control the os then they can control what’s pre-installed. They can control what office suit, cloud service, ai slop, spyware to use before any other conpetitor has a chance to advertise.

    • gian @lemmy.grys.it
      link
      fedilink
      English
      arrow-up
      4
      ·
      7 days ago

      That not an option. If Linux is a serious threat it means that a normal people could use it without any problem, with all the common software needed (Office, a browser and few other things).
      At this point trying to lock down the PC to have the be able to run Windows is not really an option, people could simply choose to not use Windows anymore and be productive anyway.

      Only problem are games, but it is probably solvable

      • mesa@piefed.social
        link
        fedilink
        English
        arrow-up
        4
        ·
        edit-2
        8 days ago

        Hopefully!

        Another funny thing is that there is speculation because firmware developers…many not actually be checking the dates at all in some cases. Cause that would mean extra work. So its very possible this date comes and goes, nothing happens to cheap devices.

        That was based on conversations im seeing in other forums. Not sure honestly.

        Either way, we will find out soon!

      • SunRed@discuss.tchncs.de
        link
        fedilink
        arrow-up
        3
        ·
        7 days ago

        I use Secure Boot on all my machines but I just use my own keys with Foxboron’s wonderful sbctl utility instead of the hacky shim/MOK method most distributions use.

    • Valso@lemmy.ml
      link
      fedilink
      arrow-up
      4
      arrow-down
      1
      ·
      8 days ago

      Fortunately I’m safe from that bc right after I assembled my current PC (even before moving the distro to it; yes, moving, not “installing”), I entered BIOS and disabled secure boot, IPM 2.0 and pretty much everything Spyware related. Only then I booted Clonezilla and extracted from the backup image. Since I had done the same on the old PC in BIOS, that means my Arch was never installed with SB and IPM active.

      On top of that the last update of BIOS nearly broke it, so I flashed it back to the more stable version the motherboard came with. And since I have no intention to update BIOS, I’m safe from all that trouble.