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Joined 4 years ago
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Cake day: June 23rd, 2020

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  • Because currently the ads are tracking every user personally across as many sites as possible and serving them ads based on that data. It’s preferable to eliminate the personal data and only give them the ad click data.

    Are no ads better? Yes. But this API is better for users than the status quo, and does nothing to reduce the effectiveness of blockers.




  • The entire point of this feature is to reduce personal data given to advertisers. It’s an anti-targeted advertising measure, but one that websites have to opt in to. Ads on those sites will no longer get the full scoop on you, but instead will get anonymized and aggregated data about which ads were clicked and any conversions that happen. It’s the default because there’s no downside to enabling it.

    I definitely agree that ads are terrible and that’s why I block them all. But this proposal is like your apartment complex (a website) banning door-to-door salesmen from sticking ads in your doorframe, instead putting up a little corkboard in the apartment commons (PPA) where they have to put all the ads. Would it be better if the city just banned advertising? Sure, but they’re not going to any time soon.


  • … How? You clearly do not understand this technology if you think it’s a step in the wrong direction.

    Status quo: almost all ads use onerous tracking of every scrap of data they can scrape on you. Some savvy users use ad block and/or tracking blockers to avoid this to various degrees.

    Mozilla PPA: Ads on certain sites start using a much less onerous attribution system which collects only anonymized data on related clicks; allowing advertisers to continue tracking how well their ads are working without any of the creepy personal data attached. Some savvy users continue to use ad block and/or tracking blockers to avoid the ads altogether.

    Do you not see how the latter is objectively better for everyone except the advertisers? The fact that it’s “useful to advertisers” just means that this is tech which might actually reach wide adoption. It does absolutely nothing to impinge the effectiveness of ad and tracking blockers, but will be a big improvement for anyone who doesn’t use them.