The author argues that customers do not actually want chat bots for customer service, contrary to what companies claim. Chat bots can only handle simple, routine queries, but for complicated issues customers want to speak to a human representative. Companies are pushing chat bots to reduce costs and increase profits, without considering the negative impact on customer experience. The author only sees chat bots as useful for customers when used to cancel subscriptions that require contacting customer service, showing how frustrating the current system is. The author believes we should build technology that customers actually want and would appreciate, rather than focusing on bad experiences or defending against them.
I used to design and maintain chatbots for a living, for a company that among other things sold bespoke chatbots to corporate clients, and I can tell you that the companies KNOW that customers don’t want chatbots for customer service. They don’t care. THEY want chatbots for customer service because chatbots are orders of magnitude cheaper than hiring customer service representatives.
A chatbot is gonna cost what it costs them to employ 1-2 customer service reps, but it can handle basically infinite traffic for that price. The GOOD ones handle the simple questions (your "how do I pay my bill"s and your "what are your hours"s) and then forward the difficult ones (“why is my bill fucked up?”) to a human agent. But I absolutely worked with some clients (who I will not name because I do not want to get sued) that explicitly wanted to avoid letting customers get access to a human agent by whatever means possible.
Also a side note but basically no one lets people cancel accounts via chatbot. They inevitably want THOSE requests to go to a human rep so they can try to talk them out of it.