You’re getting downvoted because you didn’t get reference.
It was an Apple ad where some actress from Stranger Things said that after somebody asked her what she was doing on her computer (IPad).
It wasn’t well received because it was almost a celebration of customer ignorance. But in recent decades that seems to be the case with their marketing.
Yea, it’s that lack of critical thinking that is the reason why MLMs, and get rich quick courses still exist