Hopefully the knowledge can affect their bottom line. Consumer sentiment affects spending habits. If people know they’re being gouged instead of just feeling like it, maybe they’ll curb their non-essential spending enough to put downward pressure on prices.
Maybe not, but it can’t hurt.
I was disappointed when this happened but now I’m glad I can’t find it anymore. I had become lazy, just putting it on everything. Now I have a variety of sauces I choose based on what I’m putting it on. There are a lot of good sauces out there. With proper pairing you might not miss Sriracha at all.