One of the issues I have with non alcoholic products is that because they are meant to be a drop in replacement for alcoholic they wind up being comparable in price sometimes even more expensive.
For what is effectively a softdrink you wind up paying almost 14-$20 a 6pack and a mocktail at a bar can cost $10+ a cup. Compared to something like soda, flavored seltzers, or a malty brewed softdrink like malta the prices are so high. You can get 12-24 packs for what theyre asking. Some mocktails actually take quite a lot of effort to put together to justify the pricetag, but most Ive seen in the wild tend to be simple to make and in terms of labor not much more than a late or milkshake despite being priced way above them.
That said there’s nothing wrong with giving people more options to drink while out and about and if you do enjoy the taste of beer to be able to enjoy it without having to get buzzed(even if for some even a mild kick is part of the point)
Most breweries use one of just a few basic options for production, each of which comes with its own set of considerations. There’s dealcoholization through evaporation, aka vacuum distillation, in which beer is heated and distilled to remove the ethanol. Dealcoholization via reverse osmosis, meanwhile, uses membranes to separate the alcohol from the rest of the liquid. The former method can strip some desirable flavor compounds, and both options are a financial stretch for smaller craft breweries.
Emphasis on the last line. So yeah it does add some significant cost. Which is why they resort to cold-contact brewing which can result in worty/bready taste as the article notes. So if you want good NA beer yeah, it’s more expensive probably because they’re using all the same ingredients and then doing the extra process. Obviously there won’t be the alcohol tax though.
The pricing is infuriating in Canada, since nearly half the price of real beer is alcohol-related excise duties and taxes, which do not apply to non-alcoholic beers. So when companies charge the same or more they are just keeping the difference, it is not “sin tax” related like we’ve been conditioned to accept up here…
I think some of the reasoning is that because it’s taken the same ingredients/processes/time etc. then commodores can charge the same as conventional beer. Where this falls down is here in UK the stronger the alcohol, the higher the tax.
Companies probably will justify higher price despite less alcohol because of the expense of research or extra equipment.
I agree with you in principle. As someone who stopped drinking, it would be great if I were paying a buck or two less for that mocktail or bottle of O’Douls.
But it’s a matter of scale, right? Both large brewers and soft drink makers have distilleries/bottling factories that dwarf anything an NA product (especially NA spirit makers) can produce. Even Heineken or Guinness with their Zero beers are only dedicating a small portion of their facilities to make it.
One of the issues I have with non alcoholic products is that because they are meant to be a drop in replacement for alcoholic they wind up being comparable in price sometimes even more expensive.
For what is effectively a softdrink you wind up paying almost 14-$20 a 6pack and a mocktail at a bar can cost $10+ a cup. Compared to something like soda, flavored seltzers, or a malty brewed softdrink like malta the prices are so high. You can get 12-24 packs for what theyre asking. Some mocktails actually take quite a lot of effort to put together to justify the pricetag, but most Ive seen in the wild tend to be simple to make and in terms of labor not much more than a late or milkshake despite being priced way above them.
That said there’s nothing wrong with giving people more options to drink while out and about and if you do enjoy the taste of beer to be able to enjoy it without having to get buzzed(even if for some even a mild kick is part of the point)
Alcohol-free beer is usually made through the same process, though. So I expect it to cost the same.
But mocktaiks at bars that are basically juice costing almost the same as cocktails? Yeah, fuck that.
Even if made through the same process you aren’t paying the alcohol tax at the till so it should be a fair bit cheaper.
Unless it’s inherintly difficult to remove the alcohol which I can’t see since alcohol evaporates pretty easily but I’m no expert or a brewer.
From the article:
Emphasis on the last line. So yeah it does add some significant cost. Which is why they resort to cold-contact brewing which can result in worty/bready taste as the article notes. So if you want good NA beer yeah, it’s more expensive probably because they’re using all the same ingredients and then doing the extra process. Obviously there won’t be the alcohol tax though.
My favourite is Erdinger 0%, and it does taste significantly sweeter and breadier than the alcoholic counterpart.
Oh. I didn’t think of that. I Germany the tax for beer is just 5% so it wouldn’t change that much.
In Canada I think it’s somewhere between 20-30%
The pricing is infuriating in Canada, since nearly half the price of real beer is alcohol-related excise duties and taxes, which do not apply to non-alcoholic beers. So when companies charge the same or more they are just keeping the difference, it is not “sin tax” related like we’ve been conditioned to accept up here…
I think some of the reasoning is that because it’s taken the same ingredients/processes/time etc. then commodores can charge the same as conventional beer. Where this falls down is here in UK the stronger the alcohol, the higher the tax. Companies probably will justify higher price despite less alcohol because of the expense of research or extra equipment.
They’ll stiff us on the prices anyway they can.
I think It’s a matter of time. Eventually the small time brewers and popular cheap brands come in to chase any margin gaps.
I agree with you in principle. As someone who stopped drinking, it would be great if I were paying a buck or two less for that mocktail or bottle of O’Douls.
But it’s a matter of scale, right? Both large brewers and soft drink makers have distilleries/bottling factories that dwarf anything an NA product (especially NA spirit makers) can produce. Even Heineken or Guinness with their Zero beers are only dedicating a small portion of their facilities to make it.